Time to Shine

Michael McKinnon won a 2015 Mustang with a photo of his shiny car

By Steve Turner
Photo courtesy of Turtle Wax

If you are like this writer, you might be jealous of all the people that have picked up 2015 Mustangs. Yes, even if you haven’t fallen for the new Pony car yet, it’s doubtful that you would turn down a free S550; Especially if you could score it for nothing more than posting a photo of your freshly waxed ride.

That’s just what Turtle Wax offered up with its clever Reflectie promotion, which asked car owners to posts Reflecties, essentially automotive selfies of freshly waxed cars. From May to July, over 6,000 car enthusiasts fans posted their shots of reflective finishes to Facebook, Instagram, and Twitter using the #Reflectie hashtag.

“A Reflectie is what materializes from the excitement you get when your car is freshly washed, waxed and ready to hit the road,” Sandy Kolkey, Chief Marketing Officer for Turtle Wax, enthused. “Turtle Wax fans are literally so thrilled with the performance of our products that they can’t wait to showcase their shine, share photos with their friends and celebrate a job well done.”

On August 10, 2014 the finalists were chosen, and the decision was put to a vote on the company’s Web site. In the end, it was Michael McKinnon of Snohomish, Washington, who earned the most votes and scored a brand-new Mustang.

“I am thrilled to have won and thankful to Turtle Wax for creating this fun program—my garage just got a major upgrade,” Michael said. “I am what you would call a ‘car guy’ and I know that the fresh look of a car is a reflection of yourself. I had fun selecting the perfect photo to enter.”

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